数字报业的内容融合与渠道融合——媒介融合时代的报业发展战略

On the Content Integration and Channel Integration of Digital Newspaper Industry——The Development Strategy of Newspaper Industry in the Age of Media Integration

数字报业的实现路径很多,概括起来可以分为内容融合和渠道融合。本文对数字报业的内容融合和渠道融合进行了分析和阐述。

Generally speaking, the ways to bring out the digital strategy can be divided two kinds： the content integration and channel integration, which are the key points the paper will analyze.