北京奥运报道中门户网站的竞争策略分析——以搜狐、新浪、腾讯为例

On the Competion Stategy of the Main Websites in the Beijing Olympic Reporting——Taking Sohu,Sina and Tecent for Example

本文通过对三大门户网站的北京奥运报道的竞争策略的对比分析,总结了网络媒体在体育赛事报道经验,为其发展提供新的模式。同时,针对门户网站报道中出现的问题,提出了相应改进建议。

The paper analyzes the competion strategy of the three main websites in Beijing Olympic reporting, summarizes the concerned experience, and puts forward some suggestions to solve the problems existing in the conerned reporting.