摘要
目前,校园媒体无论在实践还是效能方面都存在或多或少的不足。本文通过分析其现状与问题,试图在资源整合的基础上从策略研究的角度来进行探析。
Nowadays, campus media still have deficiencies in practice and effectiveness to a degree.The article is trying to analyze it on the basis of resource integration by analyzing its status quo and shortcomings.
出处
《新闻界》
CSSCI
北大核心
2009年第2期94-95,共2页
Journalism and Mass Communication
关键词
校园媒体
实践
效能策略
campus media practice effectiveness
