传播媒介对“象征性现实”的策略性重构——论电视媒体传播中国传统节日文化的路径

On the Symbolic Reality Strategical Reconstruction of Mass Media——Analysis on the route of TV Protecting Chinese Rraditional Festival Culture

本文以文化学和传播学的相关理论为基础,认为电视媒体具有保护传统节日文化的责任,应在媒体创意的语境之下,从栏目设置、文化公关、整合开发产品等方面着手,进行连续传播,最终培养受众接受传统节日文化的习惯。

It is considered that TV has duty of protecting traditional festival culture, which is based on some related theories of the culturology and the mass communication, and should be propagating continuously on the basis of column setting, public relations of culture and integrating in development product, which cultivates audiences＇ habit of consuming the traditional festival culture finally.