摘要
本文概述了电视频道包装的概念、包装的原因、频道包装与CIS系统、包装的原则以及频道包装的评价。
Based on case an alysis,the arficle also discusses thePrinciples that showld stick to in brand building and marketing as wellas the relationship between CIS system and channel brand building and marketing.
出处
《新闻界》
CSSCI
北大核心
2009年第2期146-147,136,共3页
Journalism and Mass Communication
关键词
频道
包装
CIS
channel brand building and marketing CIS
