摘要
本文结合中国动漫现状和国内外动漫公司成功的经营实例,提出了动漫公司发展的种种策略。
The thesis analyses the present situation of Chinese cartoon, lists the successful cartoon companies at home and abroad, and proposes some strategies to develop cartoon companies.
出处
《新闻界》
CSSCI
北大核心
2009年第2期173-174,共2页
Journalism and Mass Communication
关键词
融资
多元经营
产业意识
国际化
financing diversification running consciousness of industry internationalization