19世纪美国商业广告名片的“昙花一现”

On the Rise and Fall of Commercial Advertisement Business Cards of the United States in 19th Century

本文运用媒介社会学和传播政治经济学方法及视角，分析了“19世纪美国商业广告名片的兴衰过程”这一传播事件。通过描述其事件现象，列举当时的社会现实，运用历史考察维度关照，探索其兴起、发展原因，以期为现今企业对商业广告名片的运用提供借鉴。

In this paper, the authors analyze a media case ＂ the rise and fall of commercial advertisement business cards of the United States ＂ in 19th century from media and dissemination of sociological methods and perspectives of political economy. By describing the case, citing the prevailing social reality, and describing the use of the historical dimension of care study, the authors want to explore their emergence and development reasons, and draw a view to today＇s business-to-use business card ads for reference.