海洋水产养殖企业竞争力模糊综合评价

A Positive Research on How to Evaluate the Competitive Capacity of Marine Aquacultural Enterprises with the Method of Fuzzy Comprehensive Evaluation

通过模糊评估法获得海洋水产养殖企业竞争力的各项指标,对其进行系统识别与归类,从盈利能力、管理能力、生产能力、产品优势、综合实力、发展能力六个方面构建海洋水产养殖企业竞争力评价指标体系,运用层次分析法确定各项指标的权重,并结合模糊数学方法建立海洋水产养殖企业模糊综合评价模型,提出依照评价分值将海洋水产养殖企业的竞争力分为低竞争力、较低竞争力、一般竞争力、较高竞争力和高竞争力五个等级。选择三家海洋水产养殖企业为实证样本,验证了海洋水产养殖企业竞争力的模糊综合评价方法。

indexes on competitive capacity of marine aquacultural enterprises are obtained with the method of fuzzy evaluation. A classification and discrimination is made for the indexes. The index evaluating system for the com making strength petitive capacity of marine aquaculture enterprises is buih according to profits, capability and potential of of management, capability of production, development. The weight of each index is advantages established the aspects of of products, c with the AHP capability of omprehensive method and the fuzzy comprehensive evaluating model for marine aquaeultural enterprises is built with the method of fuzzy mathematics.h is put forward that according to the evaluating scores the competitive capacity of marine aquaculture enterprises can be divided into the five levels of weak, relatively weak, average, relatively strong and strong competitive capacity. Three marine aquacuhural enterprises are chosen as positive samples to verify the method of fuzzy comprehensive evaluation of the competitive capacity of marine aquacuhural enterprises.