不确定性行为决策的理论发展

The Theory Development of Behavior Decision Making under Uncertainty

不确定性行为决策研究是决策科学研究进展中的一个新阶段。纵观不确定情境下行为决策理论的演变,回顾期望效用理论、Simon的有限理性、前景理论和生态理性决策理论等重要理论,我们可以更清楚地对不确定性行为决策理论由绝对理性到有限理性再到生态理性的发展过程作趋势分析。

The theory of behavior decision making under uncertainty is a new process of research on decision science. Surveying the theory development of behavior decision making under uncertainty, and reviewing expected utility theory, Simon＇ s bounded rationality , prospect theory and ecological rationality, a trend analysis of the theory development of behavior decision making under uncertainty can be made clearer ,which developed from absolute rationality to bounded rationality to ecological rationality.