论新闻策划在校报发展中的重要作用

Study of the Important Role of News Planning in the Development of School Newspaper

分析高校校报当前所处的境况,阐述新闻策划在校报发展中的重要作用,并探求如何有效地进行新闻策划,向读者提供精品文章,打造高校校报的特色。

Along with the arriving of times of informationization, school newspapers have lost their ground as major media on campus. Through the analysis of the present condition of school newspapers, this article elaborates the important role of news planning in the development of school newspaper. And it also discusses how to carry on news planning effectively so as to provide high-quality articles to the readers and form characteristic of school newspapers.