语用预设在英语新闻标题中的应用分析

A Pragmatic Approach to Presupposition in English Hedlines

预设指的是"表达或话语的含意的一种不言自明的设定"。语用预设在英语新闻标题中有着重要作用。这些作用包括语用预设可以促进英语新闻标题的简洁、增大英语新闻标题的信息量、增强英语新闻标题的吸引力、增进英语新闻标题的幽默感等,使读者一读标题则欲罢不能,从而达到传播信息、引导舆论、扩大影响的目的。

A presupposition is an implicit assumption about the world or background belief relating to an utterance whose truth is taken for granted in discourse. This thesis puts emphasis upon the classification and functions of pragmatic presupposition in English headlines. The application of presupposition promotes the of language, enlarges the amount of information, enhances the appeal of news, and actives senses of humor for Ehglish headlines, thus actives readers to read the whole passages etc. In this case, news media attains the expected purpose to spread information, lead public opinion, and expand media influence.