我国饮料企业分销渠道的构建——以娃哈哈集团为例

The Construction of Distribution Channels for China's Beverage Companies——Taking Wahaha as an Example

在分销渠道相关理论的基础上,以娃哈哈的发展为背景,分析了娃哈哈分销渠道的控制与管理,指出了在执行的过程中出现的问题,分析了问题产生的原因并提出了对策建议。

The paper discussed theories related to distribution channels, analyzed how to control and manage distribution channels in Wahaha group, pointed out the problems, analyzed the causes of the problems and finally put forward several countermeasures.