摘要
产业集群和产业链是会展业专业化建设的两个关键点。深圳会展业专业化发展具有良好的产业、经济、区位等综合优势,应该从办展机制、运作体系、品牌发展、人才建设等方面展开专业化市场化建设。
Industrial cluster and industrial chain are two keys of specialization and marketization of convention ＆ exhibition industry, for which Shenzhen has comprehensive advantages in terms of economic conditions, industry cluster, economic location, etc. The paper proposes such measures as improving exhibition mechanism, operation system, brand building and talents cultivation.
出处
《商业研究》
CSSCI
北大核心
2009年第5期146-148,共3页
Commercial Research
基金
深圳市哲学社会科学规划课题
项目编号:115A031
关键词
会展业
专业化
产业集群
产业链
convention ＆ exhibition industry
specialization
industrial cluster
industrial chain
