解析联邦快递:“价格战”抢占中国市场

Analyze Federal Express:"Price War" Seizes the Chinese Market

为了争夺中国快递市场,联邦快递在中国的连续降价已初见成效。它的低价策略到底对中国的快递企业造成了怎样的影响,本文从联邦快递降价策略入手,分析了它给我国快递企业造成的三方面影响:巨大的心理压力,会被迫退出市场,期待政府行为等。

For fight for China express market, Federal Express continuous to win initial success while being on a price reduction in China. Low price on earth to express what kind of influence enterprise lead to the fact China tactics of it, this text proceeds with tactics on a price reduction of Federal Express, it is analyzed that it causes three respect influence that it expresses to enterprises for our country： Enormous psychological pressure, will be forced to withdraw from the market, looks forward to government＇s behavior, etc.