数字化时代的流行文化——以网络“火星文”为例

Popular Culture In The Digital Era——A Case Study of Language of Mars

数字化是一场革命,对流行文化产生了深远影响。数字化时代的流行文化呈现出技术性、全球性、快捷性、分众性、消费性等新特质。互联网上流行的火星文是数字化时代流行文化的典型代表,同时它也是一种后喻文化。只有通过代际之间持续的对话才能消弭流行文化中的社会分裂倾向,把社会引向一个更加整合与和谐的方向。

The digitalization has caused revolutionary effect to the society,as well as the popular cultrue. The popular culture in the digital era represents some new characters： technical, globality, fast, fragment and consumable. We take the Language of Mars online as a representative case to explore the communication model and communication tactic of the popular culture in the digital era. We conclud that the popular culture in the digital era is post-figurative culture, and we have to conduct sustaining dialog between different generations to put an end to the increasing division of temporary culture.