从利益相关视角分析动漫品牌的需求

Animation Brand Demand Analysis Based on Stakeholders

动漫品牌是精神产品属性和市场属性的综合体现,是利益相关者之间的关系性契约。无论是动漫原创企业,还是动漫周边产品制作企业,都与利益相关者有着非常强的关联度,只有上游的动漫原创企业品牌提升,才能带动下游的产品制作企业品牌的发展。随着动漫产品消费群体日益扩大,需要依赖于动漫品牌来满足不断扩展的利益相关者的需求。

Animation brand is the comprehensive embodiment of spiritual products and marketing characteristic, and the relational contract between stakeholders. Neither the original animation enterprises nor the surrounding animation production companies, all of which have the high correlative degree with stakeholders. It is only raising the upriver of original animation enterprises that can drive the development of the surrounding animation production;s corporate brand in lower reaches of river.