从广告语言与流行语言的互动关系看广告文案的写作

借助流行语言可以增强广告目标对象的指向性,提升受众对广告信息的有效关注度,加强广告信息的传播速度和强度,而广告语言可以演化成流行语言,从而更促进广告信息的传播,形成良性循环。在广告文案的写作过程中巧妙地变流行语言为广告语言,变广告语言为流行语言,可以达到事半功倍的传播效果。

With the aid of the popular language, it may strengthen the directivity of the advertisement audience, promote the effective attention of the audiences to the advertising info, strengthen the propagation velocity and intensity of advertising info, at the same time, the advertising language can evolve into the popular language, thus can promote the advertising info dissemination, and form the positive cycle.ln the advertisement archives＇ writing, changing popular language into advertising language, and changing the advertising language into popular language, it may achieve the twice dissemination effect with half the effort.