慈善组织的公信力建设浅析

Research on the Public Trust of Charitable Organization

慈善组织是我国慈善事业发展的基础,公信力则是每个慈善组织的生命力。提升公信力不仅是慈善组织开展慈善活动的前提,而且是其健康发展的需要。结合非营利组织公信力的标准,文章分析了造成慈善组织公信力不足的原因,并就提升慈善组织公信力的措施进行了探讨。

Charitable organizations are the foundation for the development of China＇s charity, and the public trust is essential for the individual charitable organizations. Promoting public trust is not only a prerequisite for carrying out charitable activities, but also a necessity for the healthy development of charitable organizations. According to the public trust standard of nonprofit organization, the article has analyzed the cause of insufficient public trust for the charitable organizations and discussed the measures for promoting the public trust of charitable organizations.