摘要
水产品作为日常消费品,在经济生活中占据重要的地位。随着电子商务的快速发展,如何将传统的产品和现代的经营模式结合成为本文的研究目的。本文研究了水产品的销售现状,对水产品电子商务的经营模式进行了可行性分析,深入研究了水产品电子商务模式B2B和B2C,进而提出了水产品电子商务网站的分类模式,并进行了实证研究。希望本文的研究将有利于水产品电子商务的发展。
Aquatic products, as daily consumer goods, occupy an important position in economic life. With the rapid development of e-commerce, the purpose of this study is how to combine the traditional products with modern management mode. Author has introduced current situation of aquatic products market, and conducted feasibility study of aquatic products on e-commerce management mode. Author has also deeply studied B2B and B2C e-commerce mode of aquatic products, and further proposed classification mode of aquatic products e-commerce website and carried out demonstration studies as well. Author wishes that it will be benefit to the development of aquatic products electronic commerce.
出处
《中国渔业经济》
北大核心
2009年第2期102-105,共4页
Chinese Fisheries Economics
基金
上海市教委重点学科"食品经济管理"(编号:J50703)
上海水产大学青年基金资助
关键词
水产品
电子商务
模式
网站分类
aquatic products
E-commerce
model
website classification