CtoC电子商务站点中的Web个性化推荐技术

Web Personalization Recommendation Technologies in CtoC E-commerce Websites

分析CtoC电子商务平台中的用户行为特征,提出在此类站点中实施Web个性化推荐技术的基本原则和特点,并指出该种技术的三个明显特点。最后,结合Web个性化推荐技术的三种主要流程,对CtoC电子商务平台实施Web个性化推荐技术的方法作详细说明。

Based on analyzing the characteristics of users＇ behavior in CtoC E-commerce websites, this paper proposes the basic principle and characteristics of Web personalization recommendation technologies in these Websites. At last, this paper introduces three main processes of Web personalization recommendation, such as data preproeessing, obtaining the personalized contents, recommending these contents, and explains the implementation of Web personalization recommendation technologies in CtoC E-commerce Websites in detail.