中国省级区域传播形象的统计测度及分析

Statistical Measure and Analysis on China's Provincial Dissemination Image

区域传播形象是指在传媒世界中某一区域呈现出的客观形象。具体到我国31个省(直辖市、自治区),对其传播形象测度有利于各省级区域更好地了解自己借助于媒体在公众面前呈现的形象态势。本文从省级区域所辖的所有城市的新闻报道入手,构建了省级区域传播形象的一套特殊的测度指标,并基于城市形象媒体监测系统产生的2008年全年的数据,对我国31个省级区域的传播形象进行了统计测度和分析。

Dissemination image of a region is the objective image presented by the region in the media world. Specific to China＇ s 31 provinces （ municipalities, or autonomous regions）, measurement of the dissemination image is conducive to each province better understand their public image situation assisted by media. In this paper, we build a serial special measure indication of provincial dissemination image, and measure them from relevant news reports of all cities under the jurisdiction, we generate full - year data of 2008 based on the city image media monitoring system, proceed statistical measure and analysis on China＇ s 31 provincial dissemination image.