金融海啸下的客车企业如何过冬(品牌篇)

How Bus and Coach Industry Survive from the Financial Tsunami——on Brand

2008上半年的市场井喷假象，一度让整个汽车行业热血沸腾，跨越千万产量大关的口号此起彼伏，客车行业的大部分企业也是加班加点都无法满足市场的旺盛需求；但是，一片繁荣景象的背后，潜伏的却是可能长达数年之久的“冬季”。转瞬之间，整个汽车市场哀鸿遍野，大多数企业都被迫裁员减产，预备“过冬”，客车行业也不可避免地进入回调期。值此“寒冬”之际，笔者想通过一个系列文章，将自己的心得和感受和盘托出，希望给行业同仁带来一些思考和启迪。

It is a fact that bus and coach corporations are now experiencing the hardest time facing the financial crisis, and however, it is also the best timing for them to think about long term development of the corporations. This is the second article of 'how bus and coach industry survive from the financial tsunami', focusing on brand building of bus and coach corporations.