虚拟现实技术在房地产销售领域的应用研究

Study on the Applications of Virtual Reality Technology in the Field of Real Estate Sales

本文介绍了我国房地产销售领域的现状以及逐渐理性回归的现实,描述了应用三维GIS技术、虚拟现实技术(Virtual Reality)、可视化技术(Visualization)、数据库等技术推出的一种虚拟现实环境下的新型推销展示房地产的系统——上海新体育城项目(房产版)。由此拓展了房地产销售的途径,并为未来房地产行业增添了一种高效、生动、有说服力的营销策略。本项目基于DEM、DOM、DLG、DM四种数据源和VRMap及Visual Basic软件平台技术,以上海新体育城房产为案例,通过输入楼房的楼栋号、面积、价格、楼层等参数实现有目的的查询,并可在查询结果中挑选房间进行漫游,使浏览者不必亲赴房间查看即可有身临其境的感觉。

This paper introduced the status of the area of real estate sales and its returning to normal. It described the application of multiple technologies such as 3 D GIS, Virtual Reality, Visualization, Database in a new system to show the real estate under the virtual reality environment--the project of Shanghai New Sports City project（ real estate version）. It expanded the channels of real estate sales and added efficient, vivid, convincing sales strategy. This project based on four data sources （ DEM, DOM, DLG, DM）, VRMap and Visual Basic software platform and took Shanghai New Sports City as an example. It realized the function of searching by entering the parametes such as Building numbers, area, price, floor. The users could roam the room and have an immersed sense without entering the real room.