摘要
本文通过对北京和武汉两地市民的调研,实证分析了我国电影票价与受众之间的相互影响。实证得出我国电影票价偏高以及实际观看电影的观众比例极度偏低的结论,提出按时间细分和按人群细分的动态票价策略。
This article mainly analyzes the relationship between movie ticket price and number of audience through carrying out a survey in Beijing and Wuhan. Empirical results show that the ticket price is much higher than it should be while the actual rate of audience who visit the cinema is at an extremely low level in today＇s China. In addition, dynamic pricing strategy based on different watching time and different consumer groups is suggested.
出处
《管理评论》
CSSCI
北大核心
2009年第4期58-64,共7页
Management Review
基金
教育部新世纪优秀人才支持计划资助项目(NCET-07-0049)
关键词
票价
受众
票房收入
ticket price
audience
box office
