浅析我国报纸产业的经营发展趋势

Analysis of the Development and Trends in Operation and Management of Chinese Newspaper Industry

改革开放,我国报纸产业的经营逐渐成为报社的主要活动,报业作为一种独立的产业形态一步步走向市场,办报人的思想观念也进一步适应市场,报业经营成为保持和壮大报社经济实力的手段。报业宏观战略和报业经营方式的研究受到了高度重视,其成果指导和推动着报业经营运作。分析目前我国报业市场的现状以及报业在产业化经营过程中所出现的新情况和需要解决的问题。

Since Reform and Opening-Up, the operation of Chinese newspaper industry became the major activity of the newspaper office. Newspapering goes step by step toward the market as an independent industry. As well as the newspapermen adapt their concepts gradually to the market demand, operation becomes the means of maintaining and expanding the economic strength to the newspaper office. Research on macro-strategies and operation modes of newspaper industry attracted more attention,which accomplish- ments guide and promote the operation of the newspaper industry. Based on the analysis and description of the current Chinese newspapering market, this paper brings forward new situations and problems that arising during the industrialization process of the newspapering.