商务汉语供求分析与因应策略

Supply and Demand Analysis and Adaptive Strategies on Teaching Chinese for Business Purpose

经济全球化催生了世界范围内的"汉语热",专门用途汉语中商务汉语的开发必将大有用武之地,因此,对商务汉语的供求状况作细致分析并提出因应策略,有着重要的实践意义。供求状况:供应短缺、需求强烈;因应策略:开发商务汉语资源;优化商务汉语师资;改革商务汉语课程。

Economy globalization brings out ＂Chinese Heat＂ all over the world. The exploitation of Teaching Chinese for Business Purpose（TCBP） which is contained in Special Purpose Chinese must be very useful. The precondition is to particularly analyze the status of supply and demand of TCBP, then bringing forward adaptive strategies. The status of supply and demand of TCBP： supply is hard up; demand is forceful. Adaptive strategies： open out the resource of TCBP; optimize TCBP teachers; innovate TCBP courses.