CBA联赛南京主场观众特征调查与分析

Analysis on Basketball Spectators'Characteristic for Nanjing of Chinese Basketball Association

运用文献资料法、现场抽样调查法和专家访谈法,对我国男子职业篮球联赛南京主场现场观众在性别、年龄、职业、文化程度、收入、看球动机、看球方式及对门票价格的态度等进行了分析,为职业篮球经营者开发职业篮球市场提供参考性的资料.

Based on the literature analysis, questionnaires and visitation method of researching ,the different characteristics of basketball spectators of Nanjing , such as gender , age ,occupation ,level of education ,incomes, motivation , fashion and the attitude of the price ,have been studied in the paper. The study is attempting to provide the reference for professional basketball marketer to developing the professional basketball market.