营销体育生活方式 提高全民健康水平

Marketing Sports Lifestyle and Raising the People's Health

良好的体育生活方式是解决健康问题的有效手段。本文着重分析了社会营销在倡导体育生活方式中的可行性,提出社会营销是大众形成体育生活方式的有效途径。

Good sports lifestyle is a major method of solving health problem. This paper emphatically analyses the feasibility of social marketing in promoting sports lifestyle, puts forwards that the social marketing is an effective way to promote the sports lifestyle in public.