消费时代的经典文化危机与审美范式转换

On Classical Culture' Crisis and Aesthetic Paradigm' Transformation in the New Consumption Era

经典文化渗透着历代文化精英的思想精华,久而久之沉淀成某种意识形态并逐渐形成一统天下的局面。这种一统天下的经典文化内运藏着精英控制的等级阴谋,它不但损害普通大众创造文化的积极性,更有可能扼杀人类精神生活的多样性。全球化语境中的当代中国社会空前复杂地交织了多元文化因素,经典文化的失宠与对经典观念的颠覆和消解渐成潮流;正是随着社会意识形态范式的转换,市场逻辑与消费优先理念显现出巨大影响力和渗透性,走入消费时代的文化经典逐渐从单一性的、精英掌控的标准走向多元性的、动态选择的趣味,审美范式也随之转换并渐趋多样化。

Culture provide the very spaces for human understanding, interaction and social practice. Culture is the source of domination. Now it is a big trend of the advanced cultural development that culture becomes the consumer goods. Cultural phenomena, such as popular culture, aesthetic in daily life, are becoming the mainstream of the social culture facing the culture situation. It is an urgent issue for the traditional culture and aesthetics to put forward prompt solution. In the course of the industraliation and commercialization of culture production, the culture shows the trend of perceptual enjoyment. The aim is to create the cultural forms to entertain the mass instead of providing rational introspection of the world, and capture large audience to earn profits. Through a cultural self - examination of the humanities and the history of aesthetics, modern aesthetics will definitely regain its academic vitality.