摘要
利益内涵研究是基于利益的客户细分方法研究的基础,但是关于利益内涵的解释在管理学上一直没有统一的意见,处于争论当中。本文在介绍现有几种关于利益内涵的解释的基础上,引入机会利益的概念,借以完善利益内涵。
The benefits content research is the foundation that subdivides the method research according to the customer of benefits, but concerning the benefits content of hermeneutic always didn't have the united opinion, be placed in the issue in the middle. This text leads in introducing the hermeneutic foundation concerning the benefits content of existing and several kinds into the concept of the opportunity benefits, borrow with the perfect benefits content.
基金
国家自然科学基金项目资助(70802012)
关键词
利益
客户细分
机会利益
内涵
Benefit Customer Segmentation Opportunity Benefit Content
