产业技术标准的市场路径与中国企业的战略联盟选择

Market Path in the Forming Process of Industrial Technology Standards and the Strategic Alliances of Chinese Enterprises

产业技术标准的形成是技术路径和市场路径共同作用的结果。技术路径体现为技术先进性及其与现有主流技术的兼容性,市场路径则包含技术的使用厂商扩散以及技术的消费者扩散两个方面。企业在技术标准战略选择过程中,应该主要考虑技术联盟或市场联盟模式。技术联盟强调了技术共享,而市场联盟则强调了技术领先者的技术授权或许可。企业具体选择什么样的联盟模式,则应根据其所处产业结构特点、企业自身与联盟企业的技术条件及规模而定。

The formation of industry technical standards is the result of co - effect of technical and market path. The technical path is realized as the advancement of technology and its compatibility with existing mainstream technology, and the market path includes two sides as the proliferation of technology among manufacturers and consumers. During the selection process of technology standards strategy, the enterprises should primarily consider technology alliances and market alliances. Technology alliances strengthen share - in of technology, and market alliances stress on the license to other enterprises by enterprise with advanced technologies. On choosing the alliance mode, Chinese enterprises should decide according to the characteristic of the industry and the condition of the enterprise and its partners.