中小企业品牌创建分析

ANALYSIS OF BRAND ESTABLISHMENT BY SMALL AND MEDIUM-SIZED ENTERPRISES

笔者结合中小企业现状阐述做大、做强品牌的规律与方法,提出在创建过程中应建立基于竞争优势的品牌核心价值,探讨如何快速打开品牌知名度,研究品牌联想对品牌轮廓的构建,分析如何通过品牌定位建立竞争壁垒,最终塑造强势品牌。

Based on the status of small and medium-sized enterprises, the author elaborates the laws and methods of establishing grand and powerful brands, puts forward the suggestion that in the process it is necessary to set up the core value of brands on the basis of its competitive advantage, discusses how to make the brand famous and popular rapidly, researches brand association for the construction of brands, analyses how to build competitive bartiers by brand positioning so as to create strong brands.