摘要
中国电视广告发展到今天,经历了很多风雨,中间的每一次波折,都对今天电视广告的进步有着至关重要的推动作用。笔者从中国电视广告的起步阶段入手,阐述了电视广告在中国的发展历程;并用理论联系实际案例的方式,着重分析了不同历史时期中国电视广告创意的特点与效果。
The development of China＇ s TV ads has experienced lots of difficulties and hardships, during which any twist and turn plays an important role in the progress of TV ads nowadays. Starting with the initial stage of TV ads, the author elaborates its development process and analyses emphatically the characteristics and effects of TV ads creativity in various historical stages by combining theory with practice.
出处
《内蒙古师范大学学报（哲学社会科学版）》
2009年第2期137-140,共4页
Journal of Inner Mongolia Normal University：Philosophy and Social Sciences Edition
基金
内蒙古师范大学青年科研立项"电视广告中视
听觉元素的个性化应用研究"(QN06011)成果之一
关键词
电视广告
创意
文化内涵
TV ads
creativity
cultural connotation
