消费类期刊的第三方发行渠道研究

Study on Third-party Distribution of Consumer Magazines

发行渠道是期刊发行过程中的关键环节,发行渠道的管理和建设已经成为期刊核心竞争力的重要组成部分。由于传统的主渠道和自办发行渠道都存在各种弊端,专业、独立的第三方发行渠道便应运而生。本文以消费类期刊为研究对象,探讨在渠道多元化的今天,如何建立有效的第三方发行渠道。

Channels are vital segments in the process of magazine distribution. The channel management and construction had become the core competitiveness as an important component. Because the traditionally main channel and the own distribution channels have some kinds of defects, professional and independent third-party issuers appeared. This article take consumer magazine as the research object, to discuss how to establish effective third-party distribution channels in such a diversified market.