高新技术产品知识营销的逆向选择刍议

Study on the Converse Selection of the High and New Technology Products' Knowledge Marketing

知识营销是近年学术界讨论的重要课题之一,为高新技术产品的营销注入了新的内容。本文粗浅研究了高新技术产品知识营销的逆向选择问题,重点探讨了逆向选择的表现及弱化逆向选择带来的资源配置不合理性的对策。

Knowledge Marketing, as one of the important topics in the academia, brings a new concept into the marketing of the high and new technology products. The paper generally analyses the converse selection problem of knowledge marketing of the high and new technology product. Based on studying the behaviors of converse selection, the paper also brings forward the countermeasure towards the illogicality about the resourcecollocated of converse selection.