浅析冶炼企业营销管理应尽快实现信息化

Enterprise Marketing must Put Informationzing Management into Practice

企业营销管理是冶炼企业的主要工作,而营销信息化又是企业营销工作的核心。本文从三个不同的侧面结合公司实现信息化管理的实际,论述了企业营销管理信息化的必要性、重要性和现实性,并从其作用上看,闸述了应注意的主要问题和解决的措施,为信息化在营销工作中顺利推进做了理论性的论述。

Enterprise marketing is the main task for smelting company and marketing informatization is at the very core of enterprise marketing. The thesis expounded from three aspects the necessity , importance and reality of enterprise marketing informatization. Also the thesis elaborate on the effect side the main problem that enterprise must pay attention to and solving measures in the informationzing management process. The thesis make a theorical explanation for informationzing management＇s smooth fulfilment in enterprise maketing.