旅游目的地形象的打造与营销

Building and marketing of tourist destination image

旅游目的地的竞争更多地表现为旅游目的地的形象设计与打造、旅游产品的品牌效应,以及多样化的促销手段等方面。其中,旅游目的地的形象是吸引游客的重要因素,也是旅游营销的重中之重。

The competition of tourist destinations behaves is embodied much more in some aspects such as tourist destination＇s image designation and building, brand of tourism products and a variety of promotional tools and so on. Among them, the image of tourist destinations is an important factor to attract tourists, but also the most important tourism marketing.