基于价值链的旅行社发展战略研究——以深圳市为例

Research of tourism agency development strategy basing on value chain——take SZ as example

本文运用"价值链增值"与"价值链增殖"理论,以深圳旅行社行业为例,提出了行业可持续发展战略,旨在为深圳旅行社行业转型升级提供理论指导和实践价值。

By applying the theory of Value Chain In-crement and Value Chain Breed,the thesis takes Shen-zhen Travel Agency Industry for example,offering strategy of sustainable development for the industry,aiming at providing theoretical guidance and practical value for Shenzhen travel agency industry at the key point of industry transformation and upgrade.