嘉兴南湖红色旅游发展模式研究

Jiaxin south lake red tourism development mode research

红色旅游己成为当前国内旅游开发的热门产品之一。但其发展时间较短,作为一种真正的旅游产品在开发和管理方面尚不成熟,产品同质化现象突出、行政壁垒设置重重障碍等,存在的诸多问题严重削弱了红色旅游开发与建设的力度,妨碍了其进程。针对此,本文在总结嘉兴南湖红色旅游开发成功经验的基础上,提出红色旅游应当从改善开发与营销模式、推进产品化进程、整合资源、区域合作等方面进行探索与创新,从而实现红色旅游的可持续发展。

Currently,red tourism has become one of d omestic tourism exploitation＇s popular productions.However,as a new product,limited development causes imperfect exploitation and management.Homogeneity of product is obvious,and administrative barriers set up lots of obstacles,mountains of problems bring serious interferences to the development and construction of red tourism.For that,summarizes successful experience of red tourism development in the South Lake of Jiaxing,on the basis of that,it puts forward a series strategies of exploration and innovation,including improvement the modes of development and marketing,advance the production course,conformity of resources,as well as area cooperation,which would gradually realize the sustainable of red tourism.