德肯照明公司营销策略探析

Probing into Deken lighting company's marketing strategy 275 Exploring China retail industry's development road taking Wal-Mart as example

照明行业市场前景广阔,但竞争激烈。国内企业如何应对竞争,除在产品上下功夫外,对营销策略的把握也是非常重要的。德肯公司较有代表性,本文通过对其研究,提出其外来发展运用的营销策略组合。

The lighting industry market prospects,but competitive.How to deal with competitive domestic enterprises,in addition to efforts in the product,the grasp of marketing strategy is also very important.DEKEN companies are more representative,the paper through its research,the development of its external marketing strategy must be used in combination.