基于系统动力学的供应链中销售商行为研究

Research on Retailer Performance in Supply Chain Based on System Dynamics

基于库存管理的基本目标,针对销售商库存管理行为对整个供应链产生的影响进行了研究,利用系统动力学的方法构造一个销售商的进货方式模型,综合考虑了销售的不同情况,利用系统动力学专业软件Vensim构建模型仿真,对销售商的订货行为进行仿真实验,并分析了根据销售量来决定订货量和综合考虑销售和库存因素决定订货量两种策略下各种指标的变化趋势,给出适合销售商经营特点的策略方案。

Based on the objectives of inventory management, the influence of retailer performance on the entire supply chain was studied. A new model of supply chain was established by exploiting computer simulation software provided by system dynamics to simulate ordering behavior of retailers. An analysis was made on the various changing indexes under two strategies, i. e. （ 1 ） ordering amount in terms of sale amount, and（2） ordering amount in terms of sale amount and inventory. In the end, a suitable ordering strategy was suggested for retailers.