全媒体语境下纸媒的困局和价值重构

Dilemma and Value-reconstruction of Paper Media in the Context of Overall Media

从新介质的入侵,到相关经营数据的佐证,技术革命给纸媒带来必然的困局。在与前3G时代报纸竞争者的比较之下,纸媒之长彰显的是暂时无法取代的天生优势,纸媒之短或暗藏其转向的种种玄机,关键在于因时因势选择何种方向采取何种方式进行价值重构。

The technology revolution has undoubtedly brought about dilemma to the paper media by the intervention of the new media and the evidence of certain related statistics. Comparing with newspapers before the 3G era, the advantage of the paper media shows that it cannot be replaced in the short time, while its disadvantage may imply its conversion. The key is when and how to reconstruct its value under proper condition and in the right timing.