基于受众心理对网络传播群体效应的探析

A Study on Network Transmission Group-effect Based on Target Audience's Psychology

在信息网络传播过程中,基于受众群体心理,形成了网络爆炸扩张效应、网络群体偏移效应和网络迷失效应。网络是一把双刃剑,网络传播群体效应对社会生活有着深远的影响,我们应科学合理地对之加以应用。

As information＇s overspreading through the network, based on the target audience＇s psychology, three main net- work transmission group-effects came into being： network exploding-overspreading effect, network group-excursion effect and net-work maze effect. Network is a two-side sword, which is an important part of the social life, so scientific and rational application of it is required.