广告传播效果对消费行为的影响分析

The Spread of The Effect of Advertising on Consumer Behavior Analysis

广告作为传播消费信息的特殊形式,对消费者购买行为会产生很大的影响。现代市场营销认为,消费者是市场营销的中心,所有市场营销活动都要围绕消费者进行。广告是通过信息传播使消费者对广告主所宣传的产品产生预期的积极反应,从而影响消费者的购买行为。

Advertisement for the dissemination of information of the special form of consumption, purchase behavior of consumers will have a huge impact. Think of modem marketing, consumer marketing are the center of all marketing activities should focus on consumers. Advertisement through the dissemination of information to enable consumers to advertisers as promotional products produced the expected positive response, thus affecting consumer purchase behavior.