摘要
简要阐述了企业多元化战略的概念。说明了多元化战略是大型企业特别是跨国公司普遍采用的发展战略,归结了多元化战略的通行方式、重要原则及多元化战略的基础、战略管理部门是实施多元化战略必不可少的手段。
The concept of diversification strategy of enterprises was expounded briefly. It is pointed out that diversification strategy is in common use in large enterprises, particularly in transnational corporations. The general way, main pricciple, base and method of diversification strategy are summarized.
出处
《中国钼业》
2009年第2期59-60,共2页
China Molybdenum Industry
关键词
企业
多元化战略
竞争力
enterprises
diversification strategy
competitive power