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毕节地区体育经济产业化的文化发展战略

Cultural Development Strategies for Sports Economy Industrialization of Bijie Prefecture
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摘要 文化战略是保障体育经济产业可持续性发展的人本战略选择,文化竞争力是体育经济产业化发展的核心动力,文化经营是体育经济产业品牌构建的战略选择,文化渗透是体育经济产业化运行的内在新支点。原则有目标以人为本原则、人才开放性原则、品牌公益性原则、文化整合性原则、人文渗透性原则。以市场为导向实现供需平衡下不同体育文化消费需求的不断满足,坚持公益效益为首,经济效益为重的人本、效益理性结合,职业化人才产品生产下体育经济产业化文化发展具体形式的不断开放,有限自主经营和理性及校、社人文渗透下的体育产业事业化和体育事业产业化协调发展。我区体育经济产业化的文化发展战略量化指标及细化指标。 The cultural strategy is to protect the sports industry sustainability ol the economic development of this strategic choice, sports and cultural competitiveness of Economy, Trade and Industry is the core force of development, economic and cultural sports business industry is the strategic choice of brand building, economic and cultural infiltration is the sports industry Of the internal operation of the new fulcrum. Target people of this principle, the principle of openness of talent, brand principle of public welfare and cultural integration in principle, principle of humanity permeability. Guided by the market to achieve balance between supply and demand of different sports, culture and the constantly meet consumer demand, led by upholding public welfare benefits, and economic benefits for the people of this weight, the effectiveness of rational combination of professional personnel under the production of Economy, Trade and Industry of sports and cultural development of specific forms of the Open, rational and limited schools make their own decisions, the infiltration of Humanities and Social Council under the cause of the sports industry and sports industries of coordinated development the sports and industry of the cultural development strategies and quantitative indicators of refining indicators.
作者 陈寿彭 陈晨
出处 《毕节学院学报(综合版)》 2009年第3期121-125,共5页 Journal of Bijie University
关键词 毕节地区 体育经济 产业化 文化 发展 战略 Bijie Prefecture Sports Economy Industrialization of Culture Development Strategy
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