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浅议英语广告短片在英语教学中的应用 被引量:1

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摘要 广告的特点在于其信息的集中性和丰富的跨文化交际内涵,和普通多媒体资料相比,广告所具备的简约、高效、高度的可操控度是难以比拟的。本文作者旨在探讨如何在课堂教学中加入英文广告短片,以期改善教学效果的可行性和优势。
作者 莫山
出处 《湖北经济学院学报(人文社会科学版)》 2009年第5期133-134,共2页 Journal of Hubei University of Economics(Humanities and Social Sciences)
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参考文献9

  • 1Lawrence, K. D.The French TV commercial as a pedagogical tool in the classroom[J].French Review, 1987, (60) :835-844.
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  • 9夏莉.英语广告应用于外语教学探析[J].安徽电子信息职业技术学院学报,2006,5(3):15-16. 被引量:2

二级参考文献3

  • 1杨咏华.简论广告英语的特点[J].温州师范学院学报,1994,15(4):54-58. 被引量:5
  • 2王佐良 丁往道.英语文体学引论[M].北京:外语教学与研究出版社,1997..
  • 3Wallace D. Communication Across Cultures[M]. London:Verso, 1987: 103.

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