摘要
综合技术接受、社会认知以及战略管理相关理论,从组织行为和战略整合视角研究组织电子商务的采纳行为.根据126家企业数据,采用结构方程对假设模型进行验证.研究发现,决策群体交互仅对电子商务价值认知具有显著性影响,组织战略意图受到价值认知、风险控制以及群体交互的综合影响.研究进一步证实,电子商务战略执行是组织战略意图和e就绪匹配共同影响的结果.
Based on theories of technology acceptance model （TAM）, social cognition theory （SCT） and strategy management, it presents a model from the perspectives of organizational behavior and strategy integration to study e-business adoption in organizations. Based on a survey of 126 companies, it tests the hypothetic model through structural equation modeling. Research results show that team interaction impacts significantly on e-business value perception, and value perception, risk control and team interaction affect commonly on organization strategic intention. It also finds that implementation of e-business depends upon the concurrent effect of both strategic intention and e-business readiness.
出处
《研究与发展管理》
CSSCI
北大核心
2009年第2期79-87,共9页
R&D Management
基金
国家自然科学基金资助项目(70172034
70672064)
教育部人文社会科学资助项目(06JA630068)
武汉市科技计划资助项目(200770834321)
关键词
电子商务采纳
组织e就绪
技术接受
社会认知
战略管理
e-business adoption
organizational e-readiness
technology acceptance
social cognition
strategic management
