京津走廊乡村旅游地居民对旅游影响的感知及开发对策研究——以河北省永清县杨家营村为例

Study on Residents' Perception to Tourism Influence and Exploiting Countermeasures in "Beijing-Tianjin Passageway" Area

[目的]调查"京津走廊"乡村旅游地居民对旅游的感知,对旅游业的参与程度,乡村旅游的发展对当地经济、社会文化和环境产生的影响等。提出"京津走廊"乡村旅游开发对策,制定乡村旅游发展规划,促进乡村旅游全面健康发展。[方法]以发放调查问卷方式,建立居民旅游感知,包括旅游经济感知10项,旅游社会文化感知11项,旅游环境感知7项,旅游总体感知5项,共4类33项指标。采用5分制来定量测定,分别用1代表极力反对,2代表反对,3代表不知道,4代表同意,5代表非常同意;并对调查问卷进行相关统计处理。[结果]①村民对旅游的正面影响感知强于负面影响;②村民对经济影响的关注强于对社会文化和环境影响;③村民对旅游业整体发展持支持态度。[结论]根据此分析结果和村民对本地发展乡村旅游的建议,提出如下开发对策:①关注村民利益,参与旅游规划;②重视村民教育,提高参与力度;③加强接待管理,规范行业标准;④加大宣传力度,扩大旅游规模。

[ Objective] The study aims to put forward some countermeasures on rural tourism development in ＂Beijing-Tianjin Passageway＂ area, and make some planning, in order to improve the healthy development of rural tourism by investigating residents＇ perception to tourism influence participation level to tourism, the effects of rural tourism development on local economy, social culture and environment. [ Method] Residents＇ perception is established by questionnaire, it includes 33 perceptions, such as 10 economic perceptions, 11 tourism social culture perceptions, 7 tourism environment perceptions and 5 total tourism perceptions. Using 5 points system to make quantitative determination, 1 indicates extremely opposing, 2 indicates opposing, 3 indicates unknown, 4 indicates approving, 5 indicates extremely approving, questionnaire is collected by relative statistics. [ Result ] The results show that： （1） the perception of positive influence of villagers is stronger than negative influence ; （2） the concern to economical influence of villagers is stronger than social cultural and environmental influence ; （3） the villagers hold the reasonable support to the integral development of tourism. [ Conclusion] According to the conclusion and the suggestion that villagers offer to, it proposes the following countermeasures： （1） to pay attention to the villagers＇ benefits and take part in tourism planning; （2） to attach importance to the education of villagers＇ and enhance the involvement; （3） to strengthen the reception management and standardize the industry standards; （4） to step up publicity and expand the scale of tourism.