影响居民感知和参与重大活动的因素分析--以广州2010年亚运会为例

An Analysis on the Factors Influencing Residents’Feeling of and Participation to National Important Activities: 2010’s Asian Game as a Case

重大活动项目对举办地的影响,已引起人们极大的关注。而作为与活动事件相关的重要利益相关者,举办地居民的支持对于事件具有举足轻重的意义。本文研究表明:居民的参与是影响广州居民支持2010年亚运会最重要的因素。此外,广州居民对亚运会的支持还受到居民感知的经济利益、社会利益、环境利益、经济成本、社会成本等5个因素的影响。其中居民的参与和感知的利益对居民支持2010年亚运会有直接的正向影响,居民感知的成本对支持亚运会有直接的负向影响。

The influences that a mega event puts on the host residents have drawn great attentions concerned. As an important benefited group in the event, the residents’support may play an important role in relevant activities. The research indicates that citizens’participation is the most important factor that affects citizens to support 2010’s Asian Game to be held in Guangzhou. In addition, other factors such as economical profits which they perceived, environmental profits, economical costs, and social costs also affect the citizens to support the game. The citizens’participation and their perceived costs may directly and negatively affect their supporting the Asian Game.